Our knowledge of brands started from our association with numerous blue chip companies who dominated the world of sports sponsorship. As we worked with these brands we began to understand the specific requirements of brand management and brand identity protection that cut across numerous industry sectors, but have one thing in common: recognised brand names.
We have worked with established brands on their development plans, and also helped brands enter new markets through creating dedicated regional teams of experts.
As brand managers know, a strong brand has the power to elevate a product or service beyond the level of commodity trading into a different sphere. We have now developed a depth of knowledge of the branding industry and the specific skills sets required in brand management.
Typical clients we work with: FMCG brands, Finance and IT brands, sports brands, public sector brands.
Typical positions we cover: brand custodians and brand management, PR and communications, marketing and sponsorship, as well as support functions such as legal, finance and HR.
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